Businesses across all industries are extensively adopting the latest technologies like Artificial Intelligence (AI), Augmented, and Virtual Reality. The cannabis industry is no exception.
With the increasing popularity of AI, VR, and AR, the cannabis industry is seeking to capitalize on its rapid prosperity today. While AI is already being used in the cultivation of marijuana, to produce finer and stronger strains, while Augmented Reality (AR) and Virtual Reality (VR) are shaping marketing strategies and deliver evolved customer experiences. And procuring MMJ cards is now a breeze, thanks to platforms like https://www.veriheal.com/ for harnessing the power of advanced technologies.
But interestingly, technology is not just benefiting business owners, but their customers too.
Let us delve deeper into how each of these technologies is influencing the overall cannabis experience for customers.
Artificial Intelligence (AI)
The greatest advantage that AI has provided to customers is the ability to make smarter purchase decisions.
Buying medical marijuana products is entirely different from buying other products. And it is natural to feel confounded about what exactly to look for when someone visits a cannabis dispensary physically for the first time. But AI has debunked all confusions by helping MMJ customers with precise information about different cannabis strains and products so that they can easily do their own research before visiting a dispensary. Machine Learning and AI have streamlined the decision-making process for medical marijuana consumers with reviews, medical information, and customized recommendations about cannabis products for their specific needs.
Cannabis firms can take advantage of AI to ready their employees with the right knowledge about cannabis products and strains so that they can conveniently guide new customers at their dispensaries.
Augmented Reality (AR)
AR has totally revolutionized how customers shop for cannabis products, extending their buying experience beyond the internet browser. With AR embedded in smartphones, customers can directly scan QR codes using their phone, which automatically reveals digitally displayed information alongside each product.
Customer experience has reached newer heights with AR presenting virtual cannabis experts to answer various strains and products queries. Customers can seek recommendations and answers to their queries from virtual assistants powered by AR, without even stepping outdoors. Moreover, AR also helps customers understand how vaporizers function through virtual demos that occur in real-life backgrounds.
Virtual Reality (VR)
Cannabis businesses have employed VR technology in fascinating ways to offer customers a “hands-on” exposure to brands and buying cannabis products. Customers can enjoy virtual reality tours of the interiors of a cannabis dispensary and even view cannabis cultivation right from the comforts of their homes.
Starting from futuristic facilities and innovations to evolved forms of consumption and extraction, VR will significantly shape the cannabis experience of consumers in the future. Medical marijuana patients can look forward to more convenience with VR-enabled e-commerce and virtual reality cannabis dispensaries.
With infinite possibilities arising out of the advancement of these groundbreaking technologies, the cannabis experience is all set to undergo further and major transformations in the days to come.