Automation helps us streamline a lot of daily processes and has become widely adopted across the world. It’s really driving the on-demand culture we live in nowadays, and it helps both businesses and individuals make money online. It also helps our institutions become more effective, as it allows for many administrative work or errands to be completed online, rather than standing in the queues. Here we will go over some of the currently most popular automated systems that help make money online.
Emails, SMS, and Social Media Posts
Digital marketing plays a huge role in today’s economy. Just a few years ago dutch online advertising market reached 1.4 billion euros, and it’s still growing. As one of the tried and tested ways that help businesses grow, it is only natural that the services are in high demand.
A huge part of digital marketing has to do with social media posts and email marketing. This is because these methods can effectively reach the target audience and make them aware of current offers, new products, updates, etc. Today, automation is used to send emails to the entire user base, or to send automated messages on apps like Viber and Whatsapp. It is also used for scheduling posts across different social media platforms, as each of them has a sort of different culture.
Customer service is yet another important factor for online sales, as being more responsive and helpful can create better trust between you and your users. However, if you are doing business internationally, it can be hard to create consistent customer support across different time zones – and being available 24/7 can simply drain your finances. So, chatbots are basically automated customer support that can help users with some of the more trivial issues.
An example of an industry that relies on chatbots is online casinos. As you already know these platforms are heavily regulated and need to comply with ever-evolving legislation and promote responsible gambling. A lot of fast payout online casinos have a massive user base, which can make this difficult. They need to monitor user activity and follow up with users who have been spending too much time playing. This is where chatbots come into play, as they can send automated messages, and ensure sites operate in accordance with regulations.
Order Processing – Drop-Shipping
One of the more popular ways of making money online is drop-shipping. This might not be the most lucrative line of work, but it really doesn’t include massive costs for buying and storing goods. This is why the model is so attractive. Online shopping is really popular and even in the year 2013, the Dutch spent over 10 billion euros by shipping online. Since it is also a highly competitive market, drop-shipping retailers are extremely helpful.
Basically, you display goods that are on another platform or owned by a different provider and sell them for a higher price. You can rely on APIs to connect your site with their e-commerce platform and generate the order immediately after you get paid. Basically, you have your own online shopping platform even if you are not a merchant yourself.
Data-Driven Personalized Marketing
Personalized marketing has a higher conversion rate, as you are offering items or services that are relevant to a specific person. Automated messages that rely on user history and interests, help you create a more enticing sales pitch, through email marketing. Having scripts that come up with offers by analyzing previous shopping habits is a great example of how automation can boost online sales.
Finally, none of this would be possible without the automation of payments. Many payment systems or apps that we integrate with eCommerce platforms are the bread and butter of on-demand culture. Customers can save their credit card information, and buy anything they want within seconds. In other words, without these payment systems, we wouldn’t be able to make money online, making it a core automation technology for any digital business.