Real estate agents, often referred to as realtors, work night and day to find success. The Covid-19 pandemic introduced a whole new set of challenges to their daily life. However, it’s not always about working hard but working smart – with the right tools. Here are 5 of the best tools readily available to realtors.
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1. Virtual Real Estate Tour
A customer isn’t likely to purchase a real estate property by reading a description and looking at some pictures posted online. Taking a proper look at the property by visiting the location is inevitable. With the pandemic situation and lockdowns, this has not been as easy as before.
A piece of great news for realtors and potential customers is that virtual real estate tours are now possible with the development of 360 degrees VR (Virtual Reality) technology. With the help of virtual real estate tour tools, realtors can make an accurate representation of real estate properties, which would allow customers to take a proper look at the property virtually, even without scheduling an appointment.
There is a lot of virtual real estate tour software available right now. One of them is “LiveTour” which has plenty of features to create a successful virtual real estate tour.
2. Customer Relationship Management Tools
A realtor has to deal with multiple customers at the same time. Dealing with customers involves not only interacting and signing contracts but also making appointments, fixing schedules, and many other activities. It’s not humanly possible to remember every interaction with your customers, every schedule, and every other little detail, especially if you have an above-average number of customers. One mistake can cost you a customer, lost potential profits, and even your and your company’s reputation.
The opposite is true – a customer can damage your bottom line and cause you to lose face. This is why you should run a background check on your customers. Some customer management relationship software may feature background checks. This means that it will check the client you are communicating with so that you can avoid potential fraud by assessing risk.
The best software is web-based and acts as an all-in-one tool for customer relationship management. It allows you to efficiently manage customers thanks to an intuitive interface and diverse features. Most importantly, it can screen customers, which might even include criminal records.
3. Email Marketing Tools
Email marketing is one of the best ways of promoting a business. It can come into handy for realtors in many situations, mainly for marketing and advertising purposes. Email is still one of the best methods of formal communication, and almost everyone checks their email regularly. Realtors can take advantage of this and let their potential customers know about their listings and other information that might be helpful.
Sending emails manually can be very inconvenient and even counterproductive for many reasons. In this situation, email marketing tools are a lifesaver. Email marketing tools will allow realtors to create, send and optimize emails. By using one, a realtor can assess the outcomes of the mail and improve their email marketing tactics by tracking real-time data among other things.
“Mailchimp” is a decent email marketing tool that would allow any realtor to avail the above-mentioned features.
4. Social Media Management Tool
Social media is one of the biggest marketplaces for real estate promoters. Realtors can bring their offers to the attention of many people from different places. Any shrewd realtor will keep up with social media because the promotion game is cutthroat with severe competition. Without the right kind of promotion on social media, realtors have every chance to miss out on this lucrative market.
When taking one’s efforts to social media, it’s important to tap the potential of all major platforms and some lesser-known ones. In other words, a smart, enterprising realtor won’t limit his efforts to Facebook, Instagram, and Twitter. Creating posts, communicating, and managing social media accounts can be difficult, especially managing multiple accounts at the same time. This is where social media management tools truly shine.
HootSuite is one of the best social media management tools, but there are many like it. They let realtors take advantage of and manage multiple social media accounts at the same time and from the same place. They consolidate different social media platforms and allow users to manage social media accounts without any problems.
5. Video Editing Tools
Video is a great way of promotion that realtors can take advantage of. Nowadays, there are many video-sharing platforms where people spend considerable time watching different videos. Moreover, videos are more likely to draw the attention of users because – to be honest – people tend to ignore written text, especially if they’re a bit lazy. A video can be a great tool for promotion if it’s concise, well-edited, informative, and presents all the key facts and features of a real estate property.
When it comes to video editing, people labor under the misconception that it is a very complex process. While professional video editing tools don’t look simple and aren’t, some easy-to-use video editing tools are available to realtors, who can use them to make decent promotional videos. “Animoto” is a fully functional video editing tool that anyone with prior video editing skills can use to make a good, enjoyable video.
These are just five of the many effective tools that realtors can use in their work, in particular, to help manage an overwhelming workload, communicate better with clients, and drive sales.
