On the blog of the marketing software giant HubSpot, you’ll find a plethora of stats on live streaming, such as the fact that 70% of consumers prefer to watch live stream videos on YouTube over other platforms; and the fact that 1 in 5 videos on Facebook is a live stream.
Live streaming has become immensely popular because it creates engagement. During a live-streamed event, people will message their friends to let them know about what they’re watching while they’re watching it. They feel more connected, more involved, more up to date. Meanwhile, for the people delivering the content, live streaming cuts out the need for editing, allowing the creator to provide fresh, up-to-date content quickly to their audience.
One area which has taken to live streaming has been the online casino world, where players can stream live games into their home and interact with dealers on the other side of the screen. Players can experience these at the best live casino on online-casinos.com. This post looks at some of the lessons learned about live streaming and discussed online gaming and some of the other fields in which live streaming has become popular.
You’ve got to think long term
Live streaming provides insight, so you’ve got to think long-term because the people who watched your live stream will tell others about it. You can live stream how you prepare for an event, live stream the event itself or what happens afterward. If you’re a performing artist or part of a sports team, people may well come out to see you do your thing in the future next time.
Live streaming comes with responsibility
If you have a following, you make a pact with them. You’ve built a community and have a responsibility to provide content for all those people who are supporting you. Even when the going is getting tough, you’ve got to deliver. It’s a two-way street, however, and they’ll reward you with comments, likes or other engagement.
Learning the tech is important
If you’re the one creating the show and you get help with the tech, you should learn how to set it up and understand how it works. Learning about the tech will ease some pressure on you. You’ll find it easier to concentrate on delivering the content to your audience and not let worries about the tech distract you from the task at hand.
Authenticity is paramount
Although “authenticity” is a buzzword these days, it’s something you really need to bear in mind. If you’re a brand looking to partner up with an influencer, or vice versa, you should sign on the dotted line with someone who aligns with your own values or interests. The partnership must make sense.
You’ve got to be bold
Even now, some brands might not be on board with live streaming, but this is a chance for them to take real ownership of their channels and deliver some amazing business-building content. It’s a big opportunity to innovate or become trailblazers in their field. They just need to have the courage and the confidence to take the leap.
Where can you find live streaming?
Today, you can find live streaming in so many different areas of life. Below are some of the main ones:
Online casinos are always trying to offer an experience as close as possible to that of playing in a brick-and-mortar establishment and have started offering live streaming of games. From the comfort of their own homes, players can sit down to a game with a live dealer. The live dealers at reputable casinos are fully trained, allowing the operator to provide the best experience for players. If you’re curious about playing casino games live online.
The music industry is making the most out of live streaming to really connect with fans.
Musicians, who are naturally creative anyway, can create a whole heap of engaging content. It doesn’t just have to be live events. They can stream song writing sessions. They can invite you into their home studio. They can take part in Q&A sessions.
Basically, live streaming gives musicians the chance to experiment with loads of different formats, other than broadcasting gigs or demo-ing new songs.
Online casinos aren’t the only part of the gaming industry that are capitalising on the benefits of live streaming. Video gaming enthusiasts are rushing to the internet to play games in real time for their followers and allow them to pick up tips.
Twitch has become the go-to platform for this, but YouTube is giving the king of the game streaming platforms a royal run for its money. Some gamers, such as PewDiePie, have even been able to dedicate themselves full time to content creation on YouTube and have achieved cult status in the modern day.
Live streaming is big and creates avenues for all sorts of engaging, useful content, no matter what field you might be operating in. Thinking of bringing live streaming into your own content creation plans? Use the lessons above to help you deliver content successfully to your audience.