Slot machines are historically one of the most popular styles of casino games found across the world.
As technology has improved, the classic game of spinning and hoping for the right bonuses has found its way online.
Indeed, mobile slots are one of the most popular features on the Google Play Store.
This fact makes the recent news regarding the store’s new casino policy essential reading for anyone with an interest in online slots and gaming in general.
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What is the new iGaming policy on Google Play Store?
Google has made a fundamental change to its international policy and now allows casino apps and games onto its platform.
Previously the store only offered casino apps in four countries, Brazil, Ireland, the UK, and France. Now Google allows developers of fully compliant gaming apps to be listed on the store.
The impact on players and casino sites
Google’s decision offers the international gaming industry a real chance for further development. iGaming apps are the major winners of Google’s new policy change.
Players also benefit, as they will now be able to make real money from the apps.
This will be of huge significance in the US, which historically has had separate arrangements for casino licences dependent on each state governance.
Currently, there are several states where online casino games are not allowed. This figure is set to shift in the future however, as gaming laws in the States are rapidly changing.
Loyalty programs and further benefits for players
An important part of Google’s policy on casino apps in the store is a clear outlining of loyalty programs. The loyalty programs offered by apps must be clearly supplementary to the game itself. This can include attractive introductory offers such as free spins on a slot game.
Slot games are one of the most widely played online games. As the Google Play Store opens up to new gaming opportunities, it is expected that more players will find games that suit them.
Slots are so popular for many reasons. One of the main ones is the sheer variety of styles of games on offer. Different themes and fun types of animation and graphics are a key benefit for lovers of easy to play games.
As an online variant of the classic arcade game, slots are essentially a ‘pick up and play’ game. This casual kind of play offers a fantastic opportunity for fun gameplay.
The new policy also allows the opportunity to make real money from the fully authorised iGaming apps.
Operators win the chance to gain more customers
The biggest impact of Google’s policy decision on the gaming industry however could be on the operators themselves.
There are plenty of stats and figures to show that mobile gaming is on the increase. This is seen throughout the world. In Europe around a third of all online casino play takes place on mobile devices.
There is every reason to believe that this kind of momentum will also be seen in the US and elsewhere. Mobile use makes up such a large proportion of daily lifestyle activities. With the new rulings from Google, this looks set to increase in the gaming industry.
The Android gaming market is a significant part of this and the Google Play Store is where gamers tend to look first.
It stands to reason then that as the store allows games and apps on the marketplace customer confidence will go up. Purchasing an app from a known brand such as Google Play is a distinctly different proposition to visiting a third-party site.
This leaves the operators with the means to concentrate on the games themselves and the offers and bonuses that can reel new players in.
A Clear Process
Part of the Google Store application stage for gaming app developers is the highlighting of whether it is legal to be sold in the country or state where it is located. If casino apps are not legal in the user’s country or state the apps will not be visible.
So if a player was intending to play a gaming app in a state where it is legal to do so, they would have to wait until they are within state boundaries to download and then play.
The apps also need to be free to download and marked as for adults only.
Google has aimed to make the process as clear as possible for gaming app developers. The real change of the new policy is that it allows players to win genuine money from the gaming apps.
Where players are legally allowed to do so, they can use the Google Play Store to discover the best gaming apps.
The huge impact of this for both players and developers is significant, as it leads to greater confidence in the gaming industry all around. The change in policy marks a historic progression of the industry as a whole.
