If you have a domain name you’re no longer using and don’t know what to do with it in the future – you should sell it. Luckily, you can sell domain names in many ways, and there’s a good demand for valuable assets.
However, only some domains that sell are profitable, and many factors affect the overall selling price. Before you go and list your domain, it’s generally a good idea to research and prepare for what’s to come. Most people don’t think much about their domains and their worth.
Sadly for them, many domain brokers flip domains for a living, and they can’t wait to find a sweet deal for a domain they can flip for a huge ROI. If you don’t want this to happen to you, here’s what you need to know.
Sell domains that have value
Knowing its value is the first step in evaluating and selling a domain name for a realistic price. It can be difficult to price a domain name, especially if that’s not your full-time job and you’re keeping up with the latest technologies, trends, and niches.
Luckily, there are many free and reliable domain appraisal services like https://saw.com/appraisals/ you can use to get a rough market value estimate of your domain. It’s always a good idea to have a price range you can work with, but that’s not the only thing that matters.
Other aspects of your domain add value you need to consider. Here are some things you should know.
How brandable is it?
Domain names are an essential part of branding. They can be short names of brands, abbreviations, or slogans brands use. Customers engage more easily with brands that have brand-friendly domains and memorize them. It’s always a good idea to search for terms or companies with similar names to your domain name.
SEO potential
Branding and marketing are closely connected, but there are more specific things you need to look at when it comes to the marketability of a domain name. Domain names can be optimized for SEO and offer great rankings in search engine results.
In other words, when someone buys that domain, they will instantly have organic traffic, which means sales and revenue. These kinds of domains are precious and help companies or individuals save time and money.
Memorability
Catchphrases, names, and terms are all critical aspects of marketing and branding. The store and name are important online since many competing websites and domain names exist.
Having a catchy and simple-to-memorize domain name means customers will remember your website and potentially return to make a purchase. All of this is very valuable to buyers and pushes the price up.
Top-level domain value
The top-level domain is the suffix located at the end of your domain. For example, some top-level domains are .com, .org, or .gov. learning about these domains and what they’re suitable for is generally a good idea.
For example, .com is an excellent top-level domain and can be used for all kinds of websites, while .org is a specialized domain meant for government institutions. If you have a good TLD, hold onto it and don’t sell it cheap.
Keep your goals realistic
After assessing all the essential aspects of your domain and getting an appraisal, you can set up a price for your domain. However, it would help if you were realistic and didn’t expect to make a sale in a few days. You must be honest with yourself and look at the current market.
Compare your domain listing to similar domains and the value they provide. If you really want to sell it faster, it’s probably to lower the price. On the other hand, if you can wait, ask for a realistic price. At the same time, maintain your domain and nurture it to keep its value.
Ways you can sell your domain name
There are three ways you can sell a domain name:
Using a broker
Brokers know the domain market, where to offer your asset, and how to price it. They can take care of negotiations and find potential buyers more easily. With this method, you’re likely to sell faster, but a commission fee usually goes up to 20%.
Sell on a registrar site
Several registrar sites offer domain names. These sites have a simple-to-use interface where you can instantly sell your domain. However, there’s a hefty fee involved.
Sell privately
If your site is out of commission, you can change the homepage and tell visitors that your domain is for sale. This way, people will make offers to you. On the other hand, you can simply advertise on social media or talk to people who might be interested in acquiring a domain name.
Conclusion
We hope we’ve helped you understand how to sell a domain name and get back a good ROI. Take the time and don’t rush things if you want to get a good value.
